Hello! I'm Lana Grant President of the Apparel Technical Design Association. I hope you'll join us on this website as well as on our comment stream on LinkedIn.com group Technical Design Association.
I created the association when I realized that, while our craft is crucial to the fashion industry, there was little sharing of information -- and common knowledge of what works, and what doesn't.
After almost 30 years in fashion, with several years of experience as a seamstress, pattern maker, designer, and technical designer, I am committed to helping provide a resource for our craft.
Member of the month!
Lana Grant 1. When did you decide to become a technical designer?
When I was working as a production patternmaker, we had a technical designer in the company who used to tell us – patternmakers how to correct the fit. But, this woman did not have patternmaking background and did not really know what she was... Read more
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The Apparel Technical Design Association (The ATDA), founded in 2011, is headquartered in Riverside, CA and is the country’s first organization of its kind. We created the association to provide technical designers with a common place to share knowledge and skills with each another and with corporate partners and leaders.
In coming months, we hope to build a vibrant database of technical designers, a suite of professional development programs for professional technical designers, a suite of corporate consulting offerings for companies looking to create, improve or re-structure technical design organizations and, we hope, to share the beauty of this wonderful fashion industry profession with everyone.
In future years, we hope this association will grow to provide a place for the exchange of knowledge about technical design, but also a place that provides our members and partners with a way to maximize the impact of our profession.
Our association is just in the beginning stages, and we are all still learning, so please have patience as we grow. Our first focus is on making sure that we reach out to you -- practitioners in technical design – to begin to share collective wisdom with each other.
Beyond our community, we can provide consulting services to individual technical designers who want to improve their skills, to corporations looking to hire technical designers and standardize the way they recruit, and to recruiters who want access to technical designers. We also can help provide workable solutions to companies managing workload in technical design departments, and seeking to maximize results.
For recruiting firms and corporations seeking talent, we can offer technical design recruitment assistance, with a special, personalized assessment of technical skills and professional experience of candidates.
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When Skinny Suits Got Too Skinny Recently, as I strolled up Madison Avenue to get a sense of what the stylish man on the street was wearing these days, a young thirtysomething model-type approached me sporting what appeared to be the latest, and supposedly the most fashionable, trend in men’s clothing: the skinny suit.
What a ... |
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The Best Talent Is Bringing Out Talent in Others"A superior leader is a person who can bring ordinary people together to achieve extraordinary results." Many years ago, an entrepreneur told me that. He was right.
But this isn't just true of leaders. It's true of all human beings.
I've come to believe that the most valuable talent is being a... |
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Hong Kong has world's most expensive retail spaceThe Asian shopping haven in the first quarter kept its crown as having the world's highest rent for prime retail properties, at nearly 50 percent more than for similar districts such as upper Fifth Avenue in Manhattan. Rents were more than four times the rate in similar areas in London and Paris, ac... |
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Forever 21 Sues Discount StoresLos Angeles fast-fashion retailer Forever 21 is suing several jobbers and discount apparel stores in a case that could have resounding effects on the off-price merchandise market.
In a federal case filed in U.S. District Court, Forever 21 is trying to recuperate hundreds of thousands of dollars f... |
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Thin and beautiful' customers ONLY'Thin and beautiful' customers ONLY: How Abercrombie & Fitch doesn't want 'larger people' shopping in its stores
Abercrombie & Fitch, which doesn't make its womenswear above large, or pants above a size ten, has been accused of purposefully excluding plus-sized customers.
Robin Lewis, co-author ... |
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